Poppy says 'I do' to new capital

Technology infiltrated many of the facets of wedding planning over the past decade, from registries to ring design to vendor organization. And rightly so — weddings, just in the United States, are a $76 billion industry.

Within that sector, Poppy is one of the startups smelling success with its proprietary technology for the booking and fulfillment of wedding flowers, a $5 billion opportunity in itself, according to Cameron Hardesty, founder and CEO of Poppy. Read more here.